Q4 2020 Brazil Market Performance of Top Drawing & Coloring Apps

As the year 2020 wrapped up, the drawing and coloring app category saw interesting trends in Brazil. Sensor Tower provided data revealing how five leading applications fared in the fourth quarter. Let's dive into the numbers for each app.

Coloring Games-Color By Number from Excellent Coloring Pages experienced a rise in revenue from $5K at the start of the quarter to $29K by the end, with a peak of $48K mid-December. Downloads showed a declining trend from 136K to 59K, while weekly active users decreased from 205K to 110K.

ColorPlanet® Paint by Number by Games Vessel also saw revenue growth, starting at $25K and reaching $42K by the end of Q4, with a notable spike to $79K in the third week of December. Downloads peaked at 131K in early November but later settled at 102K. The app's weekly active users peaked at 723K but ended the quarter at 704K.

Budge Studios' Hello Kitty Nail Salon observed a consistent revenue stream ranging from $9K to $23K, concluding the quarter at $15K. Downloads fluctuated, ending at a high of 97K, and weekly active users grew from 552K in late September to 586K by the year's end.

X-FLOW's Happy Color®: Coloring Book demonstrated consistent revenue, with a high of $123K in late November and closing at $79K. The app's downloads saw a slight increase from 80K to 88K, and weekly active users experienced an uptick from 914K to over 1M by the end of December.

Lastly, Paint by Number: Coloring Game from Oakever Games ended the quarter on a high note with revenue increasing from $118K to $152K. Downloads started at 88K, dipped in November, but rebounded to 105K. Weekly active users saw a rise from 778K to 762K over the period.

For more insights and detailed app performance metrics, Sensor Tower's platform offers a comprehensive analysis for those interested in the digital market trends.